Where unforgettable brandstake shape.
Independent brand design studio. I create visual identities for brands that are just starting out and lead redesign projects for companies that have moved into a new phase.
Selected work[16]
All projects
WOS – World of Sports
A global brand for the people who create, analyze and tell the story of sport.
Preto no Branco
Brand repositioning for a software house in Porto Alegre.
FTR Visual Identity
Visual identity for higher education in technology.
yoka club
A brand for a yoga and wellness club.
Rocketseat Rebranding
Rebranding of the largest programming school in Brazil.
XTENT GROUP
Visual identity redesign for a growing technology group.
MED simple
Redesign of a medical study platform.
LeafsWay
The bridge between UX Design and Canada.
A strong brand brings people closer to who they want to be.
Before I design, I understand the business.
Every visual decision answers a diagnosis. You know what works in your current brand, what can improve and what needs to be redone before you see the first proposal.
Immersion
A written briefing handled by email, followed by research into your market and competitors. This stage helps identify where your current brand supports the business and where it gets in the way.
- Brand diagnosisWhat helps the business today, what gets in the way and what is worth keeping.
- Competitive mapHow competitors present themselves and where there is room to stand apart.
- Briefing summaryThe key context and criteria from your written briefing and market research.
Direction
The diagnosis becomes positioning and criteria. Every choice of form, color and typography gets a reason you can explain to your team.
- PositioningWho the brand speaks to, what it promises and how it wants to be perceived.
- Design criteriaThe rules behind every choice of form, color and typography.
- Tone referencesThe visual territory you approve before any drawing.
Design
I design the visual system and test it on the brand’s real applications: website, social media, stationery, product. Whatever doesn’t work in use goes back to the table.
- Visual systemSymbol, logotype, colors, typography and graphic elements that work together.
- Real applicationsThe brand tested at the touchpoints that matter: website, social media, stationery and product.
- RefinementAdjustments based on your feedback, until the system works in everyday use.
Delivery
Clear guidelines, organized files and everything your team needs to apply the brand independently.
- Final filesOrganized and ready for print and digital, in the formats defined in the scope.
- Brand manualThe usage rules, so anyone can apply the brand consistently.
- Handover & supportClear guidelines, organized files and everything your team needs to apply the brand independently.
From people who have been through the process.
We arrived at an identity that translates purpose, innovation and belonging. It turned out modern, alive and full of personality. Thank you for capturing so well the essence of who we are and where we want to go.
Avi is amazing! He went beyond the obvious, with great care and thoughtfulness. In addition to delivering the best possible brand, he taught me a lot about how to guide my clients.
Cleiton is one of the best graphic design professionals I’ve worked with on corporate branding. I highly recommend working with this exceptional professional.
The result exceeded my expectations. It added a lot to my company and to the way people see my work and my business, bringing me more clients and more followers on social media, and raising my authority and perceived value […]. It was an excellent investment in my company.
Always helpful and attentive throughout the whole project, he presented a surprising, complete result aligned with the brand’s ideals, which brought new life to the business with a vibrant personality and presence.
Frequently asked questions
The questions that come up before almost every project. If yours isn’t here, just ask.
Talk to meWhat is visual identity?
It is your company’s entire visual ecosystem, well beyond the symbol. It includes the color palette, typography, icons, photography and composition rules. It is the language that makes your brand recognizable even if we cover the logo.
What is the difference between a visual identity and a logo?
The logo is the tip of the iceberg. The visual identity is the whole iceberg. The logo is the signature; the visual identity is the brand’s complete voice. A logo alone can’t carry the communication of a business that wants to be taken seriously.
How much does a visual identity cost?
Brand identity projects start at $1,800. The final investment depends on the scope, complexity and number of applications required. After reviewing your project, I’ll recommend the format that makes the most sense for your business.
How long does a project take?
A complete project usually takes 4 to 8 weeks, depending on the scope. I work in stages, with deliveries and check-ins along the way. You watch the brand take shape instead of waiting in the dark until the end.
What do I get at the end?
You receive a complete presentation of every stage, the manual with the usage guidelines, plus the editable and final files defined in the scope, ready to use. It is a complete kit for your marketing and development team to run the brand on their own, without depending on me for every piece.
I already have a brand. Is it worth redoing?
It is when your current brand no longer reflects the size of the business, gets in the way of sales or conveys an image you no longer want. Rebranding is part of what I do. I assess what can be kept and what needs to change, so you don’t throw away the recognition you have already built.
Do you work with companies outside Santa Catarina or Brazil?
Yes. I’m based in Brazil and work remotely with companies worldwide. The entire process can be conducted asynchronously, with communication, presentations and feedback handled online.
Do I need to have the idea ready?
No, that is my job. You need clarity about your business and your goals. Translating that into visuals is my responsibility, based on strategy, research and technical grounding.
Start a project
Tell me what stage your company is at. I’ll reply with an initial diagnosis and the project format that makes sense for it.
Request a proposal