Articles[18]
Writing on visual identity, strategy and perceived value, for people deciding about their own brand.
How does a visual identity project work?
Understand how a visual identity project works, from immersion in the business to visual direction, development, testing and final delivery.
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From the Alto Vale do Itajaí to brand design: a bit of my journey
From Laurentino to Rocketseat and my own studio: the journey of Cleiton Avi and the experiences that shaped his work with brands.
How much does a visual identity cost? What makes the price vary so much
From R$50 to over half a million reais for a service with the same name. See the real market ranges in Brazil and what makes the price of a visual identity vary so much.
Why a well-built brand charges more
A strong brand changes what the client thinks they are buying. Understand why a well-built brand increases perceived value.
Why most brand strategies never leave the paper
Most brand strategies become a nice PDF and die in a drawer. See why it happens and the test that shows whether yours decides anything.
The difference between a logo and a brand: why a logo alone isn’t enough
A logo and a brand are different things, and confusing them is expensive. See the difference in practice and why a logo alone can't hold up your business.
Your brand looks generic because it tries to please everyone
Your brand looks generic because it tries to please everyone. Understand why it happens, what it costs and how it takes a position again.
Is investing in visual identity worth it? Not always
Not every company needs to invest in visual identity right now. See when it's worth it, when it isn't yet, and the cost of sticking with an amateur brand.
Is it worth changing your company logo? It depends on what you want to solve
Visual identity: investment or expense? Find out when it's the right time to change your company's logo to attract high-ticket clients and grow.
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