Articles[10]
Writing on visual identity, strategy and perceived value, for people deciding about their own brand.
What’s included in a brand identity project?
See what can go into a brand identity project, what each deliverable is for and how to define the right scope for your company.
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How does a visual identity project work?
See how a visual identity project works, from business immersion and creative direction to design and delivery. Understand the purpose of each stage.
From the Alto Vale do Itajaí to brand design: a bit of my journey
Follow Cleiton Avi's path from Laurentino and Alto Vale do Itajaí to Rocketseat and his own studio, and see how each step shaped his visual identity work.
How much does a visual identity cost? What makes the price vary so much
How much does a visual identity cost? Explore price ranges, what shapes the budget, and how to choose the right scope for your business today.
Why a well-built brand charges more
A well-built brand changes what customers believe they are buying. See how brand strategy and design shape perceived value and support higher prices.
Why most brand strategies never leave the paper
Many brand strategies become polished PDFs that no one uses. Find out why strategy stalls and how to tell if it guides real business decisions.
The difference between a logo and a brand: why a logo alone isn’t enough
A logo is one piece of a brand. Learn the difference between logo and brand, where visual identity fits, and why a logo alone can't sustain a business.
Your brand looks generic because it tries to please everyone
If your brand looks generic, it may be trying to please everyone. Learn what weakens differentiation and how a clearer position helps customers choose you.
Is investing in visual identity worth it? Not always
Not every business needs a visual identity now. Learn when the investment pays off, when to wait, and what an amateur brand may be costing you.
Is it worth changing your company logo? It depends on what you want to solve
Should you change your company logo? Learn when a rebrand can help, what a new logo can't fix, and how to protect recognition without losing customers.
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