FTR Visual Identity
The new legacy of higher education in technology
- Client
- Rocketseat
- Services
- Brand Design and Visual Identity
- Sector
- Education, College, Programming
- Location
- Rio do Sul / SC
- Year
- 2024
The visual identity of Faculdade de Tecnologia Rocketseat (FTR) marks a historic milestone for the largest developer community in Latin America. This project brings together the modernity of the tech world and academic tradition, creating a visual identity that reflects excellence and innovation.
Rocketseat, the largest developer community in Latin America and one of the five largest in the world, decided to expand its work with a strategic move in 2024: the launch of its own technology college. This step represents an expansion and also a natural evolution for a company that has been changing how programming is taught in Brazil.
As the designer responsible for the brand, I was tasked with creating a visual identity that brought together two distinct worlds: the modernity and dynamism typical of Rocketseat and the tradition and prestige of higher education. The new brand needed to convey academic authority and exclusivity while staying connected to the company’s DNA. The visual direction was guided by the concepts of sophistication and high standards, expressed through an exclusive shield with an FTR monogram, carefully selected typography and an evolution of the institutional color palette.
The FTR visual identity system establishes a distinctive presence in the education market, visually translating its unique value proposition: the combination of expertise in programming education and academic excellence. The project honors the legacy of Rocketseat and positions the college as a prestigious, authoritative institution in higher education in technology.
