Your unforgettable brand.
Strategic visual identity for companies that are launching, expanding or repositioning.
See how it worksVisual identity for launches
Enter the market with a brand prepared to be recognized from the first contact.
Strategy, logotype, symbol, colors, typography and a visual system built to present the company clearly and support its next moves.
Companies, products and startups that are just getting started.
Rebranding for a new phase
Your company has changed. The brand needs to represent what it has become and where it intends to go.
The project identifies what should stay, redefines the direction and builds a visual identity aligned with the new strategy, the audience and the business’s level of ambition.
Brands that have grown, changed or no longer recognize themselves in their current identity.
Brand systems for expansion
New products, markets and channels require an identity able to organize complexity without losing recognition.
I build consistent, flexible visual systems so that different touchpoints keep conveying the presence of a single brand.
Companies that need to grow without fragmenting their communication.
A presence that matches the business.
Perceived value
The way the company presents itself starts to reflect the level of the operation, the product and the experience that already exist behind the brand.
Recognizable differentiation
Its own symbols, forms and codes help the company occupy a territory that could not belong to any competitor.
Commercial clarity
The brand organizes the message and helps the market understand faster who the company is, what it offers and why it matters.
Immediate trust
Website, presentations and sales materials start to convey structure even before the first conversation with the client.
Consistency at scale
Campaigns, channels and applications follow a common direction, reducing improvisation and contradictory visual decisions.
Recognition
The consistent repetition of its own codes makes the brand easier to identify, remember and connect to what it stands for.
Pride in belonging
A clear identity gives the team a common flag to present, defend and take to market.
Make the market recognize the strength of what you’ve built.
Start a projectDesign starts with decisions.
The project moves forward in clear stages, with defined criteria and checkpoints to guide every choice.
Immersion
Interviews with you and your team, a read of the market and your competitors. I come out of this stage knowing where the current brand helps the business and where it gets in the way.
- Brand diagnosisWhat helps the business today, what gets in the way and what is worth keeping.
- Competitive mapHow competitors present themselves and where there is room to stand apart.
- Conversation summaryThe common ground between your vision, your team’s and the market’s.
Direction
The diagnosis becomes positioning and criteria. Every choice of form, color and typography gets a reason you can explain to your team.
- PositioningWho the brand speaks to, what it promises and how it wants to be perceived.
- Design criteriaThe rules behind every choice of form, color and typography.
- Tone referencesThe visual territory you approve before any drawing.
Design
I design the visual system and test it on the brand’s real applications: website, social media, stationery, product. Whatever doesn’t work in use goes back to the table.
- Visual systemSymbol, logotype, colors, typography and graphic elements that work together.
- Real applicationsThe brand tested at the touchpoints that matter: website, social media, stationery and product.
- RefinementAdjustments based on your feedback, until the system works in everyday use.
Delivery
Organized files, a brand manual and a handover conversation with whoever will look after the brand, so it works without depending on me.
- Final filesOrganized and ready for print and digital, in the formats defined in the scope.
- Brand manualThe usage rules, so anyone can apply the brand consistently.
- Handover conversationA meeting with whoever will look after the brand, so it works without depending on me.
Frequently asked questions
The questions that come up before almost every project. If yours isn’t here, just ask.
Talk to meWhat is visual identity?
It is your company’s entire visual ecosystem, well beyond the symbol. It includes the color palette, typography, icons, photography and composition rules. It is the language that makes your brand recognizable even if we cover the logo.
What is the difference between a visual identity and a logo?
The logo is the tip of the iceberg. The visual identity is the whole iceberg. The logo is the signature; the visual identity is the brand’s complete voice. A logo alone can’t carry the communication of a business that wants to be taken seriously.
How much does a visual identity cost?
There is no fixed price list, because each brand solves a different problem. The investment reflects the depth of the work and the experience I bring from projects like Rocketseat’s. I assess your business’s moment case by case and propose a scope that solves the real problem. Payment is split into stages that follow the deliveries. I wrote an article breaking down what makes the price vary, it’s worth a read.
How long does a project take?
A complete project usually takes 4 to 8 weeks, depending on the scope. I work in stages, with deliveries and check-ins along the way. You watch the brand take shape instead of waiting in the dark until the end.
What do I get at the end?
You receive a complete presentation of every stage, the manual with the usage guidelines, plus the editable and final files defined in the scope, ready to use. It is a complete kit for your marketing and development team to run the brand on their own, without depending on me for every piece.
I already have a brand. Is it worth redoing?
It is when your current brand no longer reflects the size of the business, gets in the way of sales or conveys an image you no longer want. Rebranding is part of what I do. I assess what can be kept and what needs to change, so you don’t throw away the recognition you have already built.
Do you work with companies outside Santa Catarina or Brazil?
I do. I am based in Rio do Sul, Santa Catarina, and I work remotely with founders all over Brazil and abroad. The whole process is online, with live meetings and presentations, so distance has never been a problem.
Do I need to have the idea ready?
No, that is my job. You need clarity about your business and your goals. Translating that into visuals is my responsibility, based on strategy, research and technical grounding.
Start a project
Tell me what stage your company is at. I’ll reply with an initial diagnosis and the project format that makes sense for it.
Request a proposal