XTENT GROUP
Technology in expansion: a visual identity redesign
- Client
- XTENT GROUP
- Services
- Redesign and Visual Identity
- Sector
- Information technology, Cloud computing, Artificial intelligence, Financial services, Cybersecurity
- Location
- São Paulo / SP
- Year
- 2023
XTENT GROUP, a specialist in IT solutions such as cloud computing, artificial intelligence, financial services and cybersecurity, came to me to revitalize its brand and create a visual identity that inspires trust and credibility. The redesign also highlights the synergy between its sub-brands, CLOUD XTENT, AI XTENT, GUARDIAN XTENT and PAY XTENT, making them easy to recognize and associate with the XTENT group.
The challenge was to consolidate several specializations under a cohesive identity that communicated trust and unity. The new logo has a minimalist design, inspired by the “>_” command prompt and the “X” initial of XTENT. It keeps the brand’s original idea, with a more modern and unique style.
The brand’s main color palette focuses on neutral tones, leaving the more vibrant colors for the sub-brands. The brand’s institutional typography carries a more technological, futuristic look.
The new visual identity opens a new chapter in XTENT GROUP’s history, strengthening its position as a reference in integrated technology solutions. The visual transformation aligns the brand with its vision for the future, promoting a modern and unique image.
