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MED simple

The simple way to learn medicine, a redesign project

Redesign and Visual Identity
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Client
MED simple
Services
Redesign and Visual Identity
Sector
Study platform, Medicine
Location
Florianópolis, Santa Catarina – Brazil
Year
2023
Context

MEDsimple is a study platform for future doctors that set out to change the way medicine is taught. Committed to optimizing the study routine and boosting learning, MEDsimple positions itself as a fundamental pillar in the journey of medical education in Brazil.

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Challenge

After exponential growth in recent years, MEDsimple faced the challenge of modernizing its visual identity. The need was clear: communicate its evolution and expansion into new areas of medicine, and consolidate its position as the essential study platform for medical students in the country.

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Solution

MEDsimple’s new visual identity is the embodiment of “the simple way to learn”. Vibrant colors and a contemporary design come together to create a brand that is both striking and welcoming. The logo, with its rounded shapes, represents simplicity and also conveys friendliness and accessibility. Every element was carefully chosen to ensure the brand communicated effectively and in line with its target audience.

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