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Rocketseat Rebranding

Taking the brand to the next level

Rebranding
Cover of the Rocketseat Rebranding case
Client
Rocketseat
Services
Rebranding
Sector
Programming school, Technology
Location
Rio do Sul, SC
Year
2023
About

Rocketseat, a leader in programming education, begins a new cycle with its rebranding, reflecting new opportunities while staying true to its purpose of pushing people to the next level.

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Challenge and Solution

The challenge was to simplify the visual complexity of the previous brand, overcoming the limitations of the old symbol, the “rocket seat”. The new design is strong and minimalist, with an ellipse and two moving arrows, symbolizing continuous learning and the expansion of the universe. The color palette was revitalized with a more vibrant purple, and the typography was modernized for clarity and legibility.

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Impact

The rebranding was received with enthusiasm, marking a new phase in Rocketseat’s history. CEO Isabela Castilho highlights that the new visual identity reflects the company’s continuous growth and innovation in technology and programming.

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