WOS – World of Sports
A global brand for the people who create, analyze and tell the story of sport.
- Client
- World of Sports (WOS)
- Services
- Strategic direction, Rebranding, Visual identity, Art direction and Brand applications
- Sector
- Sports media, Creator economy and Technology
- Location
- Paris, France
- Year
- 2026
World of Sports is a global sports content platform: open, independent and centered on creators. It provides the infrastructure for journalists, analysts and creators to publish freely, own their audience and monetize their own work directly.
The project marked WOS’s move away from betting and from perceptions tied to the affiliate market. The goal was to build a new brand able to attract serious journalists and independent creators, earn the trust of audiences and partners, and position WOS as a neutral, creator-centered infrastructure for independent sports media.
The visual solution was developed as a strong, modular system that combines the energy of sport with the clarity and structure of a digital platform. An open, distinctive symbol, inspired by the ideas of world, ball, arena, movement and independence, became the center of a flexible identity, supported by expanded typography, a high-contrast palette and dynamic graphic elements, ready to work across product interfaces, editorial content, campaigns and live sports environments.
