Cleiton Avi
Brand designer in Rio do Sul, in the Alto Vale do Itajaí region of southern Brazil.
I have worked in design since 2012 and specialized in visual identity, with projects in Brazil and abroad.
My background comes from working across different areas of business. Beyond graphic design, I lived the reality of marketing, e-commerce and advertising agencies, learning in practice what makes a brand perform.
I was a Senior Graphic Designer at Rocketseat, the largest developer community in Latin America, where I was responsible for the brand redesign and created the identities of the company’s business units and events. I worked side by side with the Marketing and Performance teams.
Today I bring that experience to my studio, with the same strategic maturity I applied at one of the country’s biggest tech players. My work is helping founders who want to build unmistakable brands.
From the Alto Vale to the studio.
Associate degree in Graphic Design from Unidavi, in Rio do Sul, completed in 2012.
First steps in design, from 2012 to 2013, in Rio do Sul.
Contact with larger companies and more demanding projects in the region’s real estate market.
Design for a bicycle e-commerce in Rio do Sul.
Agency life, marketing and lots of brands, from 2018 to 2020.
Senior Graphic Designer. Identities for the company’s business units and events, side by side with Marketing and Performance.
Redesign of Rocketseat’s own brand.
End of the Rocketseat cycle and full dedication to the studio.
- Associate degree in Graphic Design
- Unidavi, Rio do Sul
- ID Class
- Marcelo Kimura Design
- O Valor do Designer de Marcas
- Walter Mattos
What guides every project.
Depth
The visual is born from strategy. I understand the business and the real problem before the first stroke.
Judgment
Repertoire exists to filter out noise. Only what raises the brand’s level stays.
Synthesis
Complex systems translated into one central idea, clear and strong.
Longevity
Coherent, well-grounded structures, made to build value over time.
Features in design curation sites and projects made in partnership.
- I like to draw
- photography
- cycling and the gym
- being close to nature
- favorite band, Linkin Park
- alternative metal
- thriller movies
- anime
- I worked on the farm until I was 16
- I worked in a print shop
- I built my house from scratch
- I play acoustic and electric guitar
- more tabs open than in use
- I can’t whistle
- in love with Jaque
Start a project
Tell me what stage your company is at. I’ll reply with an initial diagnosis and the project format that makes sense for it.
Request a proposal