LeafsWay
The bridge between UX Design and Canada
- Client
- LeafsWay
- Services
- Visual Identity Project
- Sector
- Education, UX design, International career
- Location
- Canada
- Year
- 2022
Context: The Canadian market has grown exponentially in technology and design, becoming a sought-after destination for designers from all over the world. Recognizing the need to prepare designers for this specific market, LeafsWay was created to offer UX design mentoring and courses focused on Canada.
Develop a visual identity that represented the brand’s educational and empowering values and also incorporated graphic elements referring to Canada and the world of design.
Solution
The LeafsWay logo was carefully designed to combine two key elements: Canada’s iconic symbol, the maple leaf, and the mouse cursor, representing the digital world and design. This combination created a symbol that immediately communicates the intersection between UX design and the Canadian market.
