Cachorro Positivo
Communication for dogs and their owners
- Client
- Cachorro Positivo
- Services
- Visual Identity Project
- Sector
- Dog training, Pets
- Location
- São Paulo, SP
- Year
- 2023
Cachorro Positivo is an initiative dedicated to transforming communication between owners and their dogs, promoting dog training based on respect, science and well-being. With an innovative approach, the brand seeks to transform the relationship between humans and pets, making it more harmonious and rewarding.
In a constantly evolving market, Cachorro Positivo identified the need to stand out and consolidate its presence, both online and offline. The goal was to create a visual identity that reflected the essence of the brand: trust, effective communication and a commitment to animal welfare. The brand wanted to be recognized as the main reference in dog training, expanding its reach and impact.
Cachorro Positivo’s new visual identity was conceived to be as unique and striking as the brand’s mission. The chosen color palette, with yellow and brown as the main colors, complemented by green, pink and sky blue, was inspired by nature, symbolizing warmth, serenity and joy. The logo, representing a hand stroking a dog’s neck, captures the trust and deep connection between owners and their dogs. Distinctive visual elements were developed to ensure a strong digital presence, including stickers that translate the brand’s warm, friendly personality.
