Como Se Virar

The transition from academic life to the job market is a challenge for many recent graduates. University education often doesn’t cover the practical skills and everyday challenges of professional life. Recognizing this gap, CSV (Portuguese for “how to get by”) was created to prepare these young professionals for the “real world”.

Develop a visual identity that conveyed CSV’s mission of helping professionals “get by” in the job market. The brand had to be inspiring and convey support, growth and evolution.

The inspiration for the CSV symbol came from two powerful ideas:
The turtle, which often needs help to turn itself over and continue on its way. This concept represents the challenges professionals face and the need for guidance and support to overcome them.

The bird, a symbol of freedom, aspiration and elevation. It represents the journey of learning and growth toward new professional heights.
Combining these inspirations led to the final result: the letter “S”, present in the brand’s name, which brings both concepts together in an elegant, meaningful way.

Beyond the symbol, several visual elements were developed to complement the brand identity. These elements will be used in building CSV’s interactive learning platform and in other materials, such as video openings, presentation templates and social media content.