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CAPITA – Victor G Lima

Sailing uncharted seas toward financial success

Visual Identity Project
Cover of the CAPITA – Victor G Lima case
Client
CAPITA – Victor G Lima
Services
Visual Identity Project
Sector
Financial market, Investments, Day trading
Location
Minas Gerais – Brazil
Year
2023
Context

Visual identity is fundamental in design, serving as the soul of a brand. I took on the challenge of creating the first visual identity for CAPITA – VICTOR G LIMA, an established and highly respected name in the financial market and day trading, with the goal of raising his presence in the sector even further.

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Challenge

The main challenge was developing a visual identity that conveyed security, credibility and innovation, able to win over a demanding audience that knows the financial market and day trading well. It was crucial that every element chosen maximized engagement and added value to the brand.

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Solution

I took a strategic approach to developing the CAPITA – VICTOR G LIMA visual identity from the start. I chose shapes, colors and assets that reflected the essence of the brand, creating a sophisticated look that highlights CAPITA’s authority in the financial sector. This identity inspires confidence and boldness and also appeals to a varied audience. I also developed assets for motion design and social media, ensuring a solid digital presence. The result significantly raised the sophistication and the perceived expertise of CAPITA in finance and day trading.

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