Show Me The Code

In the world of programming, technical skill is only part of what makes a developer stand out. High-level skills such as problem solving, teamwork and adaptability are essential to stand out in the market. Recognizing the need to highlight these skills and offer a unique educational platform, “Show Me The Code” was born, the first reality show focused on programming.

Create a visual identity that captured the essence of the reality show, combining the world of programming with the energy and dynamics of an entertainment show. The brand had to be modern and vibrant, and reflect the show’s competitive and educational spirit.

The logo and brand identity were designed with rounded, horizontal shapes that evoke an abstraction of lines of code. These shapes, with their softly rounded corners, convey friendliness, warmth and fun, reflecting the atmosphere of the reality show.

The color palette was inspired by colorful lines of code, which are designed to offer contrast and make reading easier. Purple and red, analogous colors on the color wheel, were chosen to bring harmony and energy to the visual identity. These bold, lively colors capture the dynamics of “Show Me The Code”.