NLW eSports
An immersion in the world of games and programming
- Client
- Rocketseat
- Services
- Visual Identity Project
- Sector
- Programming school, Artificial intelligence
- Location
- Rio do Sul, SC – Brazil
- Year
- 2023
The world of eSports has grown exponentially, attracting millions of fans and turning players into true professional athletes. In this scenario, Rocketseat, a leader in tech education, presents “NLW eSports”, an initiative that combines a passion for games with the world of programming.
Create a visual identity that captured the essence of the event, bringing together the dynamism and competition of eSports with the technique and innovation of programming. The brand had to appeal to a wide audience, from programming beginners to experienced developers, and convey evolution and growth in technology.
The “NLW eSports” visual identity was carefully designed to reflect the fusion of games and programming. Drawing on a space theme, it uses vibrant, eye-catching colors, with a strong play of glows and contrasts that evokes the world of games. The logo, with its perspective and effects, was designed to evoke the grandeur of a gaming event, conveying the feeling of something not to be missed. The design aims to inspire participants to take their programming skills further in practice.
